Building a Coalition for IPR Enforcement
Issue
-
Trademark and copyright infringements
are a pervasive problem throughout China. Counterfeiting
undermines the profitability and efficiency of legitimate
businesses and, if left unchecked, could potentially
spoil the foreign investment environment in China.
Objective
-
Pressure local and central Chinese
government authorities to safeguard IPR.
Strategy
-
Establish a coalition of businesses
to cooperate with Chinese government and trade associations
to foster a regulatory environment that more rigorously
protects intellectual property rights.
Programs
-
Set up an anti-counterfeit coalition
consisting of multinational corporations. (We began
with eight members, currently we are 96 strong.)
-
Draft a white paper to illustrate
the negative impact that counterfeiting has on the
Chinese economy and put forward recommendations
to the Chinese government.
-
Communicate our position through
government meetings, seminars, international conferences,
trade fairs, etc., to build support among the
Chinese government and trade associations.
-
Establish a dialogue mechanism
to communicate with a designated government
task force consisting of all relevant government
agencies.
-
Help legislative and judicial
agencies to revise and interpret the relevant
laws and regulations, including the Trademark
Law, Quality Law, Fair Trade Law etc.)
-
Hold technical seminars in
key market cities to provide best practice models
for local enforcement agencies so that carry
out their responsibilities in a professional
manner, in line with international standards.
-
Launch a grassroots PR campaign
to educate consumers to boycott counterfeit
goods.
Results
-
Central and local governments
have attached greater importance to the issue
of intellectual property rights. Vice Premier
Wu Yi has taken charge on this issue, and several
key laws have been revised. Large-scale counterfeiting
is being reduced.
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