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Our services consist of government affairs, public relations and our own unique approach of government affairs and PR convergence.

Government Affairs
Government affairs focuses on opening reliable channels of communication and maintaining working relationships with relevant regulatory agencies, smoothing the way for operation and expansion in China. Proper understanding of the policy-environment is an important precondition for obtaining licenses and approvals, developing production and distribution networks, and avoiding operational risks. Our government affairs work has included:
  • corporate social responsibility programs
  • crisis management (government focus)
  • coalition development
  • lobbying to influence policy or regulations
  • support mergers and acquisitions
  • support market entry
  • government meetings
  • senior executive visits to China
  • developing position/white papers and messages
  • government affairs consultative training
  • developing and maintaining government relations
  • government attitude surveys
  • government mapping
  • industry policy research reports
  • daily monitoring analysis
 
Public Relations
Access to the world’s largest market is contingent upon a company’s reputation and acceptance among key stakeholders, including including manufacturers, retailers, distributors, consumers, public media and government authorities. Our PR practice emphasizes both proactive measures, promoting our clients’ corporate reputation and products or services, and reactive measures, handling the unforeseen crises that are bound to occur. The practice includes:
  • crisis management (government and media focus)
  • developing newsletter/promotion materials to targeted product-users
  • consumer behavior research, surveys and database management
  • public education campaigns
  • industry/trade media publicity
  • media interviews
  • media support for company executive visits
  • media monitoring and analysis reports
  • ceremony/forum management
  • forging and maintaining relations with key media
 
 

Convergence

In the context of China, where government and media are closely interconnected, government affairs and public relations are natural complements. Below are several areas where we have successfully employed GA-PR convergence to more comprehensively advance the agenda of our clients:

Trade Issues Management

Since joining the WTO, China’s problematic record adhering to trade rules has frustrated foreign exporters, particularly those dealing in agricultural commodities. While simultaneously engaging the government in trade negotiations, foreign industry associations have utilized media to educate industry policy-makers and the Chinese public. Some issues of concern include differing standards, the honoring of contracts, and publicizing the supplementary nature and overall positive influence of imports.

  
 


Corporate Social Responsibility

Multinational companies in China have strategically employed corporate social responsibility (CSR) projects to strengthen their company’s image among key government and industry stakeholders. In order for CSR to achieve a company’s objective, the project must dovetail with local and central government priorities, and it must be supplemented with an effective publicity campaign.


  
 

Executive Visits

China’s strategic importance to foreign businesses has increased the frequency of visits made by CEOs and senior management. These visits often involve meetings with senior government officials and interactions with the press. Based on the specific circumstances, it may be necessary to minimize publicity or communicate a particular message to a specific audience. Moreover, since China’s airports are all state-owned, executive visits require a complex array of approval procedures and logistics coordination.

view Executive Visits Chart

  
 
Intellectual Property Rights

Lobbying the central government to correct defects in the policy and regulatory environment and pressing local governments to enforce existing laws are essential for the advancement of intellectual property rights. Equally important, however, are consumer education and proper media attention, aimed at winning the public’s support.